United East Foodservice Supply, CO. Announces Name Change to TriMark United East

United East Foodservice Supply, Co., New England's largest distributor of foodservice equipment and supplies, today announced the company's name has been changed to TriMark United East. In 1998, United East and Bradford Equities Fund, LLC of New York, NY initiated the process of consolidating five related foodservice businesses into a larger organization. For the past two years the companies have operated under the holding company Foodserv Equipment & Supply Inc. The change to TriMark is being made to unify the five operating companies that comprise TriMark under one name, and to establish a strong identity from which a national company can be built.

In addition to TriMark United East, TriMark's other four operating companies will change their names to: TriMark Marlinn, of Chicago, Illinois; TriMark Foodcraft, of Winston-Salem, NC; TriMark Raygal, of Irvine, CA and Columbus, Ohio; and TriMark Robert Clark, of Irvine, CA.

"Our company is a dynamic organization with strong, individual histories, now coming together with plans for growth across the United States. Given the unique experience and capabilities of the company, we determined that the Foodserv name was too generic and that a more distinctive name would better reflect our position as a leader in the industry," commented Robert Halpern, President of TriMark, Inc.

The TriMark name was chosen because it communicates the company's three core businesses - design, equipment and supplies - in a professional, dynamic way. The new logo design features a solid block of color, which signifies TriMark's strength and stability, with three expanding circles which convey the company's commitment to ongoing growth and innovation. The new name and logo are being introduced with special events at each of TriMark's locations.

"Communicating the fact that our company is national in scope, while maintaining the integrity of our local operating companies was a primary objective of ours. Therefore it was imperative that each current operating company and future companies keep their local identities, yet take on the focus of a national company," added Mr. Halpern.

Founded in 1947, TriMark United East and TriMark Inc. are headquartered in South Attleboro, MA. The company is well-known in the New England foodservice community as a provider of kitchen engineering and interior design services, as well as equipment and supplies to foodservice operations. TriMark, Inc. employs more than 400 people and has offices in six states. Annual sales for the company are in excess of $175 million.


For more information, contact Jerry at jhyman@trimarkusa.com.

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